![]() ![]() The new ad placement serves an entirely different purpose than Search results ads. ![]() What was our key takeaway from data collected after one week and two months of working with the ads on the Search tab? A simple one: more data is needed. Our Search tab ads Benchmarks 2021 report offered a much more in-depth perspective, with data split between categories and markets. We shared our early impressions & some benchmarks as early as one week after ads in the Search tab were rolled out in the USA, in this article: Running App Store Search Tab Ads: Results and Statistics. They also raised interesting questions about how it will enhance their understanding of the entire App Store experience and the subsequent benefits for planning campaigns. Marketers, advertisers & app growth specialists, being open-minded and optimistic bunch by definition, received the new placement with optimism. ![]() Search tab ads intend to reach customers just beginning their search for apps. Ī simple format, created using the metadata uploaded to the App Store product page, featuring app name, icon, and subtitle. Image source & more information on Search tab ads:. Search tab ad, appearing on the top of the suggested apps list on the Search tab. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |